Viral Vitalism, also called “VV,” “we,” “us,” or “our,” operates www.viralvitalism.com and related pages, newsletters, content, product links, tools, communities, and services.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, subscribe to updates, interact with our content, click links, or communicate with us.

Viral Vitalism is a health media and education website. We are not a medical provider, health plan, pharmacy, telehealth company, covered entity, or business associate under HIPAA unless we expressly state otherwise in a separate written agreement.

Do not submit private medical records, lab results, prescription information, genetic data, diagnosis details, or other sensitive health information through our general website forms.

Information we collect

We may collect information you provide directly, including:

• Name
• Email address
• Phone number, if submitted
• Company or website, if submitted
• Message content
• Newsletter preferences
• Signup source
• Survey responses
• Comments or community submissions, if enabled
• Any other information you choose to submit

We may also collect information automatically when you use the site, including:

• IP address
• Device identifiers
• Browser type
• Operating system
• Pages viewed
• Referring and exit pages
• Date and time of visit
• Approximate location derived from IP address
• Clicks, scroll depth, and site interactions
• Search queries used to reach our site
• UTM parameters and campaign source data
• Ad interactions and conversion events
• Cookie identifiers and similar online identifiers

If you subscribe to our newsletter, we may collect and process:

• Email address
• Signup date and time
• Signup source
• Consent status
• Audience tags or segments
• Email opens
• Email clicks
• Unsubscribes
• Bounces
• Preference updates

If you click product links, affiliate links, sponsored links, or outbound merchant links, we may collect or receive information about:

• The page where the link appeared
• The link clicked
• The time of the click
• UTM or referral parameters
• Aggregated performance metrics
• Commissionable purchase activity reported by affiliate networks or merchants

We generally do not receive your full payment card information from third-party merchants.

How we use information

We may use information to:

• Operate and improve the website
• Send newsletters, updates, and other communications
• Analyze content performance
• Measure traffic, engagement, conversions, and campaign effectiveness
• Understand what topics, products, and formats users find useful
• Personalize or improve content and site experience
• Run advertising, retargeting, lookalike audience, and measurement campaigns
• Attribute signups or purchases to campaigns
• Prevent fraud, spam, abuse, and security incidents
• Respond to messages, requests, and support inquiries
• Comply with legal obligations
• Enforce our Terms of Service

Analytics, advertising, and measurement tools

We may use analytics, advertising, session replay, and measurement tools, including:

• Google Analytics 4
• Google Tag Manager
• Google Ads, including conversion tracking and remarketing
• Meta Pixel and other Meta Business Tools
• Reddit Pixel and Reddit advertising tools
• Microsoft Clarity, including heatmaps and session replay
• YouTube embeds and related Google or YouTube technologies
• Mailchimp or similar email marketing tools

These tools may use cookies, pixels, tags, scripts, local storage, device identifiers, and similar technologies to collect or receive information from our website and elsewhere on the internet.

These providers may use that information to provide analytics, measure ad performance, prevent fraud, personalize ads, limit ad frequency, build audiences, and improve their services according to their own policies.

We use these tools to understand how users find and use Viral Vitalism, measure newsletter signup performance, evaluate paid and organic campaigns, improve user experience, and advertise VV content or products to people who may be interested.

Cookies and similar technologies

Cookies are small files placed on your browser or device. Pixels, tags, scripts, local storage, and similar technologies can perform related functions.

We may use:

• Essential cookies, needed for the site to work
• Preference cookies, used to remember settings
• Analytics cookies, used to measure traffic and site performance
• Advertising cookies and pixels, used for ad measurement, retargeting, and audience building
• Session replay and heatmap technologies, used to understand page interactions and improve site design
• Embedded content cookies, used by third-party media such as YouTube

You can control cookies through your browser settings and through our cookie preferences tool when available. In some regions, non-essential cookies and tracking technologies may be disabled unless you consent.

Microsoft Clarity

We may use Microsoft Clarity to understand how visitors interact with our website through heatmaps, session replay, click tracking, scroll tracking, and related behavioral analytics.

Clarity may collect information such as clicks, mouse movements, scrolling behavior, pages visited, device information, browser information, approximate location, and interaction data.

We use this information to improve site usability, content layout, conversion flow, and user experience. We do not intentionally use Clarity to capture sensitive health information, payment details, passwords, or private medical information.

Google Analytics, Google Ads, and YouTube

We may use Google Analytics 4 to measure site traffic and engagement. We may use Google Ads to measure conversions and run advertising or remarketing campaigns. We may embed YouTube videos or use YouTube-related features.

Google may collect information such as device identifiers, cookies, IP address, browser information, pages visited, ad interactions, and video interactions. Google may use this information according to its own policies.

Where practical, embedded YouTube videos should use YouTube privacy-enhanced mode.

Meta Pixel and Meta Business Tools

We may use Meta Pixel and other Meta Business Tools to measure website events, build audiences, run ads, retarget users, and understand ad performance across Facebook, Instagram, Threads, Messenger, and other Meta services.

Meta may collect or receive information from our site, including page views, clicks, event data, browser data, cookie identifiers, and device data. Meta may match this information to Meta accounts and use it according to its own terms and privacy policies.

Reddit Pixel and Reddit advertising tools

We may use Reddit Pixel and related Reddit advertising tools to measure visits, conversions, and campaign effectiveness from Reddit advertising or organic Reddit traffic.

Reddit may collect or receive information such as IP address, user agent, referral URL, cookie identifiers, page views, and conversion events, depending on configuration.

Email and newsletter providers

We may use Mailchimp or similar providers to manage newsletter signups, audience segmentation, email delivery, unsubscribe requests, and email analytics.

You can unsubscribe from marketing emails by clicking the unsubscribe link in any email.

How we disclose information

We may disclose information to:

• Hosting, infrastructure, and security providers
• Analytics and measurement providers
• Advertising platforms
• Email marketing providers
• Affiliate networks and merchants
• Contractors, consultants, and service providers working on our behalf
• Professional advisors, such as legal, accounting, or compliance advisors
• Government authorities or other parties when required by law
• Buyers, successors, or assignees in connection with a merger, acquisition, financing, sale, reorganization, or transfer of assets

We do not sell your personal information for money. However, certain advertising and analytics activities may be considered “sharing,” “selling,” or “targeted advertising” under some privacy laws because they involve disclosure of online identifiers or activity data to third parties for cross-context behavioral advertising or similar purposes.

Your privacy choices

Depending on your location, you may have rights to:

• Access personal information we hold about you
• Correct inaccurate information
• Delete certain information
• Opt out of marketing emails
• Opt out of certain targeted advertising or sharing
• Restrict or object to certain processing
• Request a portable copy of certain information
• Withdraw consent where processing is based on consent

To make a request, contact us through our Contact page. We may need to verify your request before responding.

Cookie and advertising choices

You can manage cookies in your browser settings. You may also be able to use platform-level controls offered by Google, Meta, Reddit, Microsoft, and other providers.

When available, use our cookie preferences tool here:

the Cookie Preferences link in the site footer

California and certain other U.S. residents may use our Do Not Sell or Share page here:

our Do Not Sell or Share page

Global Privacy Control

Where required by applicable law, we will treat Global Privacy Control or similar legally recognized browser-based opt-out signals as a request to opt out of sale, sharing, or targeted advertising for that browser and device.

State privacy rights

Some U.S. state privacy laws provide residents with additional rights. These may include rights to access, delete, correct, obtain a copy of personal information, and opt out of certain uses of personal information for targeted advertising, sale, sharing, or profiling.

If you are a resident of a state with applicable privacy rights, you may contact us through our Contact page to exercise available rights. We will respond as required by applicable law.

Some rights apply only to businesses that meet legal thresholds.

California notice

If California privacy law applies to us, this section supplements the rest of this Privacy Policy.

Categories of personal information we may collect include:

• Identifiers, such as name, email address, IP address, cookie ID, and device ID
• Internet or electronic network activity, such as browsing history on our site, page views, link clicks, and ad interactions
• Approximate geolocation, such as location inferred from IP address
• Commercial information, such as affiliate link clicks and product interest
• Inferences, such as content interests or audience segments
• Professional or employment-related information, if you submit it
• Sensitive personal information only if you choose to submit it, which we discourage unless specifically requested through an appropriate workflow

We use these categories for the purposes described in this policy. We may disclose these categories to the categories of recipients listed above.

We do not knowingly sell or share personal information of users under 16.

International users

Our site is operated from the United States. If you access the site from outside the United States, your information may be processed in the United States or other countries where our service providers operate. These countries may have data protection laws different from those in your location.

Data retention

We keep information for as long as reasonably necessary for the purposes described in this policy, including to operate the site, maintain records, comply with legal obligations, resolve disputes, enforce agreements, and maintain analytics history.

Retention periods vary depending on the type of information and the systems involved.

Security

We use reasonable administrative, technical, and organizational measures designed to protect information. No method of transmission or storage is completely secure. We cannot guarantee absolute security.

Children’s privacy

Viral Vitalism is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child under 13 has provided personal information to us, contact us through our Contact page and we will take appropriate steps to delete it.

Some health, fitness, nutrition, supplement, and longevity topics may not be appropriate for minors. Users under 18 should use the site only with involvement of a parent or guardian.

Third-party links and embedded content

Our site may link to third-party websites, products, studies, merchants, social platforms, videos, podcasts, newsletters, and other content.

Third-party sites and platforms have their own privacy practices. We are not responsible for their policies or practices.

Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date.

Your continued use of the site after changes means you accept the updated policy to the extent permitted by law.

Contact

Use our Contact page to reach us.