Last updated:
This Cookie Policy explains how Viral Vitalism uses cookies, pixels, tags, scripts, local storage, device identifiers, and similar technologies on www.viralvitalism.com.
What cookies and similar technologies do
Cookies and similar technologies can help websites remember settings, measure traffic, understand behavior, prevent fraud, show ads, measure ads, embed media, and improve performance.
Types of technologies we may use
Essential technologies
These are needed for the site to work, protect security, remember consent preferences, load pages, or provide requested features.
Analytics technologies
These help us understand traffic, page views, referral sources, content performance, and user engagement.
Examples may include Google Analytics 4 and related tools.
Advertising and measurement technologies
These help us measure ad performance, attribute conversions, build audiences, retarget visitors, cap ad frequency, and understand campaign effectiveness.
Examples may include Google Ads, Meta Pixel, Reddit Pixel, and related advertising tools.
Session replay and heatmap technologies
These help us understand how users interact with pages by recording or aggregating behavior such as clicks, scrolls, navigation paths, and page engagement.
Examples may include Microsoft Clarity.
Embedded content technologies
Embedded content, such as YouTube videos, may set cookies or collect information when you interact with it.
Where practical, we should use privacy-enhanced YouTube embeds.
Tools we may use
Google Analytics 4
Purpose: Analytics and site performance.
Possible data: Pages viewed, events, device data, approximate location, referral source, cookie or device identifiers.
Notes: Used to improve content and measure performance.
Google Ads
Purpose: Conversion tracking, remarketing, and ad measurement.
Possible data: Ad clicks, page visits, conversion events, cookie or device identifiers.
Notes: Used to measure and improve advertising.
Google Tag Manager
Purpose: Tag deployment.
Possible data: Tag Manager may facilitate other tags depending on site configuration.
Notes: Tag Manager helps load configured analytics, advertising, and measurement tools.
Meta Pixel
Purpose: Ad measurement, retargeting, and audience building.
Possible data: Page views, events, browser data, cookie identifiers, and device data.
Notes: Used for Meta advertising and analytics.
Reddit Pixel
Purpose: Ad measurement and conversion tracking.
Possible data: IP address, user agent, referrer, page or event data, and cookie identifiers.
Notes: Used for Reddit advertising and measurement.
Microsoft Clarity
Purpose: Heatmaps and session replay.
Possible data: Clicks, scrolls, page visits, device or browser data, and interaction data.
Notes: Used to improve user experience and page layout.
YouTube embeds
Purpose: Video playback and engagement.
Possible data: Video interaction data, device or browser data, and cookies depending on embed mode.
Notes: Use privacy-enhanced mode where practical.
Mailchimp
Purpose: Newsletter signup and email analytics.
Possible data: Email address, consent status, signup source, opens, clicks, unsubscribes, and preference updates.
Notes: Used for email delivery and analytics.
Your choices
You can control cookies through:
- Our cookie preferences tool: the Cookie Preferences link in the site footer
- Browser settings
- Device settings
- Platform privacy controls
- Global Privacy Control where legally recognized
- Unsubscribing from emails where email tracking is involved
Blocking cookies may affect site functionality, analytics accuracy, embedded content, or advertising measurement.
Region-specific consent
In some regions, we may ask for consent before setting non-essential cookies or using certain tracking technologies.
If you decline, some analytics, advertising, session replay, or embedded media features may not run or may run in a limited mode.
Do Not Sell or Share
Some advertising and analytics activities may be considered “sale,” “sharing,” or “targeted advertising” under certain privacy laws.
You can learn more here:
Changes
We may update this Cookie Policy as our tools and practices change.
Contact
For questions, contact our Contact page.